Few people are able to have a symbol, which defines their individual and public identity in both physical and cyber worlds and which continues to define the narrative of the individual even after their death. The proposition in this weeks lecture that a “symbol occurs when one thing stands for another” Van Luyn (2013). This is vividly demonstrated with the logo for Apple brand of electronic products as this logo http://robjanoff.com/applelogo/ is both a contemporary work of art and in the eyes of the public stands for the life and works of one of the co founders of the Apple products Steve Jobs.
This symbol alone seems evokes a sense of both the products created by and the philosophy of the human machine interaction as seen by Steve Jobs. The virtual network of MacRumors supplies the additional elements especially in the tributes that were posted after his death. In a similar fashion the additional writing surrounding the traditional Chinese pictures allows for the scene to be completed by the addition of words and poetry Tuan (1991). The picture above of Summer Mountains demonstrates how an image creates an idea however the calligraphy near the picture gives the additional depth of understanding to the image. The calligraphy is itself both symbols and words that create the full meaning of the thoughts of the original artist of the work.
MacRumors continues to allow users of Apple products to interact with each other however the presence of Steve Jobs is felt within the space in which the human interaction between users is created. Often as users will remark on the design of a product and reflect on the idea that Steve had a passion for calligraphy that was a motivating force behind the idea to maintain a sense of beauty and imagination when using the products.
Tuan, Yi – Fu, Language and the Making of Place: A Narrative – Descriptive Approach.
Article Credit: Retrieved from http://robjanoff.com/applelogo/
Image credit: Retrieved from http://colorpaintingart.com/hierarchy-of-chinese-art/