Image from: http://www.upsidefranchiseconsulting.com/blog/manage-franchise-locations-with-facebook-places/
“Words are our most powerful weapon” is a saying that is often told and retold and that is because it is absolutely true. As Tuan (1991) states, “Words have the general power to bring to light experiences… and the specific power to call places into being” (p.686). Our choices of words have the power to “make or break” things, people and places and Facebook and its functions are a prime example of this.
When writing statuses, individuals have the options to include in the status a location or in Facebook terminology to “check-in”. This in turn informs readers of the individual’s whereabouts or where a certain event, activity has taken place. What the status is about, the tone and the language used, has the ability to make this location, this ‘place’ into a place of significance or not. For example, when people on my friends list are “checking in” at an airport, the tone of the status is often an excited one, accompanied by happy emoticons, which show the significance of the place and its role in what is to come. As Van Luyn discussed, “Space become place through humans imposing meaning on it.” (2013).Power comes into play significantly in these situations. Facebook has wide range of locations available to use however it does not cover everything. You may be able to “check-in” at James Cook University but not a specific building or café. Bigger, more popular businesses and places are included however smaller places are often overlooked.
Facebook also has the function of being able to rate places according to your experiences there. Darwell (2013) on InsideFacebook discusses how this function works with regards to being able to rate the place out of five stars and also include a comment for others to read. What people rate these places and what comments they choose to write will have a significant impact as it will influence others and their choices.