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The concept of equality and diversity is wholly embraced by my social network Snapchat. The photo and video sharing network has grown in popularity, with 150 million ‘snaps’ estimated to be sent daily, and this is due to the fact that it embraces equality. This is best exemplified as the interface is the same across the board and all users are bound by the same confines. This is closely aligned with the notion found in aboriginal culture that “man, society and nature…are at one together within a unitary system” (Stanner, 1979).
I find that the collective narrative of your network is implicitly emphasised as being of greater importance than self-narrative. This is based upon my understanding that the exchange between users is one of the major appeals of Snapchat. Humans are relational (Petray, 2013). By placing greater emphasis on collective rather than self, equality emerges as the collective requires contributions from all to be constructed. “Networked engagement” (McNeil 2012) is what allows the user within this community to thrive.
The construct of the collective is non-existent unless it is engaged. We see this best through the Aboriginal idea of singing to the land for it to exist (Chatwin, 1987). In context this means unless a user engages with another user, the collective narrative (and by relation the equality) of the network does not exist – “to exist is to be perceived” (Chatwin, 1987).
Self-narratives are constructs for a particular purpose and in today’s society consumers of products are taking an active role in their production (Van Luyn, 2013). I find that within Snapchat the active role is much needed to flourish and to have the best possible experience. By contributing to the collective network, you become part of something bigger than the story of yourself, you become part of the story of us and an equal in your own right.
Until Next Time,
Until Next Time,
1. Stanner, W.E.H. (1979) White man got no dreaming. Canberra, Australia: Australian National University Press
2. Petray, T. (2013) BA1002: Our Space: Networks, Narratives and The Making Of Place, Lecture 2: Power. [Notes] Retrieved from: http://learnjcu.edu.au
3. McNeill, L. (2012) There is no 'I' in network: social networking sites and posthuman auto/biography. Biographical Research Center
4. Chatwin, B. (1987) The Songlines. London: Jonathan Cape Ltd
5. Van Luyn, A. (2013) BA1002: Our Space: Networks, Narrratives and The Making Of Place, Lecture 4: Narrative. [Notes] Retrieved from: http://learnjcu.edu.au
[Image] (2011) Retrieved from: <http://www.tamworth.nsw.gov.au/EventViewTrainingDetails.aspx?Bck=Y&EventID=287&DisplayType=T>