Advertising through Facebook
Facebook has become a part of globalisation as it has spread all over the world (excluding some countries) and is able to advertise businesses, products and other desirable objects. Technology is a fundamental enabling force in the globalizing of economic activities.
As I stated in my first blog, Fisk, L. (2011) said in an article on www.socialmediatoday.com, “Today and every day, 500 million users log-in to Facebook.” As of 2012, Facebook had reached 1 billion active users, and is still climbing in numbers. Facebook is a site that connects all these people to one another, giving them the ability to share thoughts, ideas, and life events with each other. We advertise on Facebook whether it is about a restaurant review, or a social event, or even just what we are doing for the day. However, our activity on Facebook enables Facebook to recommend businesses, products, and ideas that we may find interest in through the use of advertisement on Facebook.
On Facebook, we are constantly observed by our peers, and Facebook itself. In order to recommend advertisements, Facebook recognises our ‘likes’ on Facebook, and can send advertisements in relation to our likes. However, in order to gain more information about what your preferences are, when removing an ad, Facebook asks why you removed it by providing a series of options so it can re-evaluate which ads would appeal to you. However, Facebook is not limited to sending you recommendations according to your profile; Facebook also recommends pages that your friends have liked. Facebook also considers your relationship status as a key factor in recommending ads. When single, Facebook may advertise dating websites and exercise, but when in a relationship, Facebook would advertise engagement rings, weddings, and nice resorts, as this could appeal to you if you were in a serious, long term relationship.
For more information on how Facebook determines what advertisements to recommend, I suggest you look at the article on http://www.socialadstool.com/facebook-ads-guide/how-facebook-ads-work/ to find out what Facebook really knows about you and your interests.
Dicken, P. (2007). Winning and losing: An Introduction. In Global shift: Mapping the changing contours of the world economy (pp.437-453).
: Sage. London,
Fisk, L. (2011). Leveraging the Power of Facebook. Retrieved at http://socialmediatoday.com/lindamfisk/385515/leveraging-power-facebook
Facebook Ads Guide: http://www.socialadstool.com/facebook-ads-guide/how-facebook-ads-work/
Facebook Ads Logo: http://www.imgrind.com/5-tips-to-rock-facebook-ads-with-in-2012/