Dicken (2007) states that “the era of globalisation has been marked by dramatic increases in technology, trade and investment”. Facebook and other similar social networking sites play a large part in this through advertising. In 2012, studies showed that “65% of companies use Facebook as part of their marketing strategy” (Moth, 2012). With Facebook’s rising popularity, reaching 55% of the world’s population (Moth, 2012), it has opened a new door for corporations to attract potential consumers.
Facebook allows companies to create Facebook pages that advertise the products and services a company provides. When an individual ‘likes’ a page, Facebook screens this and then advertises similar items and services to that user through their homepage. For example if one were to like pages and groups connected to horse sports, they would find an increase of advertisements on their page that are linked to horse communities, equipment, and activities. Facebook advertises items from corporations that may be from the same country or from a country from the opposite side of the world. This helps the globalisation develop as it is encouraging its users to purchase goods from all over the globe.
However Facebook does not only benefit the businesses and corporations, as well as providing companies with an opportunity to advertise their products to a wider audience. It also gives individuals an opportunity to sell and buy items, like a virtual garage sale, through pages such as ‘Townsville Buy, Swap and Sell’. Through these pages people advertise unwanted goods for sale and also to advertise for items they are looking to buy. The community connects through this online garage sale, providing useful information, tips and sharing products with people in surrounding areas.
If you would like to learn more about globalisation and how it effects you please feel free to click on the following link to the YouTube video ‘What is Globalisation: http://www.youtube.com/watch?v=LtmvksvSvtc
Dicken, P. (2007). Winning and losing. In Global Shift: mapping the changing contours of the world economy. London: SAGE Publications Inc.
Moth, D (2012). CTRs on Facebook ads increase 50% in the past 12 months. (May, 2012) Retrieved from: http://econsultancy.com/au/blog/9825-ctrs-on-facebook-ads-increase-50-in-the-past-12-months