Facebook is a huge participant in the continuation of this cycle. As Le Billion (2013) states in her online blog, “Food advertising has also moved online in a big way, as it’s both cheaper and a means of exposing kids to more advertising than on TV”. Large food corporations such as Coca-Cola and McDonalds can afford to have numerous ads on Facebook which influence people’s food choices.
The function on Facebook that allows you to “check in” to locations also is influenced by this corporate power; large franchises are more likely to be included on the maps whereas small cafes and food businesses are not. So if people are looking for places to eat at, these large franchises are generally the first options to arise.