Image: Apple Logo
Large
corporations control our consumption patterns of food in order to maximize
their profits with little regard to the consequences for the producers of this
food who are mainly located in
developing countries (Patel, R. 2009). Apple Corporation displays the same
tight control of production and distribution of their electronic products as
may be seen in the production and distribution of apples as a food product on
many worldwide supermarket shelves.
Unlike other
consumer electronic companies Apple Corporation maintains strict control over
the software and hardware available for their own product range. Apple gives
consumers a very limited range of choice and maintains tight control of the
global pricing of their products.
In my virtual
network of MacRumors the Macintosh type of apple from which the original apple
computer was named is the major form in which food is mentioned within the network.
The logo for Apple Corporation has developed over many years however it has
always been used in the advertising of the products to indicate a premium
product comparing the Apple computer product to the actual premium quality
apple for food consumption.
Kuttainen (2013)
stated in this weeks lecture “food may be seen as an expression of a person’s
identity”. This is expressed in MacRumors by the number of questions and
answers from members wishing to gain further information regarding the use of
Apple computers for graphic design.
Apple computers have become the standard
computer of choice within the graphic design and music production industries
forming an integral part of these industries.
Additional
opinions on using Apple products for graphic design and music production may be
found at http://wiki.answers.com/Q/Why_is_a_MAC_better_for_graphic_design
References:
Kuttainen, V
(2013). BA1102: Our Space: Networks,
Narratives and the Making of Place: Food:Networks.
Retrieved from http://learnjcu.edu.au
Patel, R (2007). Stuffed and Starved. Harper Perennial, Canada.
Image Credit:
Apple Loge retrieved from http://colourstudioinc.blogspot.com.au/2013/08/how-paul-rand-and-ibm-fathered-apple.html
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